Buffalo Bills 2025 Expectations: Keon Coleman

Exploring the critical factors in play for Keon Coleman in the 2025 season.

The first half of Keon Coleman’s rookie season inspired plenty of belief that he could be an answer for the Buffalo Bills' passing offense, but a Week Nine injury against the Miami Dolphins altered the course. After missing four games, Coleman returned in Week 14 but wasn’t nearly as involved or effective in the offense.

Earlier in the offseason, I took a deep dive into Coleman’s journey, the dynamics of his rookie campaign, and provided a film reel of every target sent his way in 2024. I highly encourage you to consume that post to gain the whole picture and set the right scene for Coleman entering 2025.

The purpose of this post is to establish expectations for Coleman in 2025, so I have five reasonable and realistic goals for Coleman’s sophomore season, which can all be measured. What do we need to see from the Bills’ top pick from the 2024 NFL Draft, who was picked to be a signature piece of the passing game?